Your Phone is the New Billboard
I just read about a new advertising technique that marketers are working on which involves your phone. Up until now, marketers have been happy getting you, the cell phone user, to see their ad on your screen. As it turns out, that just isn't good enough. Now they are working on apps that will utilize the screen and speaker of your phone to spread their message to people that aren't you. They've tried this a little bit by incorporating ringtones into commercials (I swear if I hear that GEICO ring a ding ding ringtone again someone's getting hurt).
The newest way marketers will be using your phone will include some sort of enticement to hold your phone in a fashion where the screen faces outward. That way, your screen can be used as a billboard on which to plaster logos and slogans for everyone in you immediate vicinity to see. Why would you agree to this? Well, for the love of money, of course. People have proven that they're willing to make a fool of themselves for money in much more embarrassing fashion than holding a cell phone. Would it really surprise anyone to see someone agree to this?
Wow. I haven't heard of this, but it's smart for the advertisers to do this. I think that people would for sure agree to hold their cell phone screens toward the public in exchange for some sort of incentive. And truthfully, it could work. If I pass by someone who's cellphone "billboard" shows an add for Dunkin' Donuts, I would for sure start to think about their yummy coffee and maybe stop by to get one.
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